What’s up with Iberia?

Iberia's new logo.

It looks like they are changing strategies in view of the spectacular passenger loss they are suffering.  Comparing Jan-Aug 2012 v Jan-Aug 2013 Iberia lost over 5.1 million passengers (36.8%). What’s up with Iberia?

Also, in the displayed ranking note that Air Europa overtook Iberia as the third Spanish operator in passengers.

We already informed about the third strategic plan they are working on and about the new brand they have just presented this month.

To this respect, liligo.es explained last Monday that the new livery, which might recall British Airways, would be an aim of modernisation to fight the bad numbers. The first A330 bearing the new logo might have been seen at Tolouse airport as described in this really interesting article Quo Vadis Iberia?, published at aeriaa.com yesterday, which describes a brief chronological history of the events happened with the Spanish airline between 2006 and the present day.

The same line of modernisation would follow their new web site or the new MyBagTag service, which lets the passengers print tags for their baggage so they can arrive to the airport and leave it on the fast drop.

Moreover, they had launched a new low fare as you probably read in our post Iberia to face up to the low cost airlines with a new low fare.

All together still leaves an uncertain future for the airline, owned by IAG, where Iberia competes with British Airways and Iberia Express tries to get ahead while Vueling does not seem to stop growing.